STAAH, a leader in hospitality distribution technology, has unveiled the top 10 hotel booking channels in India for 2025. The report, based on data from January to December 2025, highlights the platforms that significantly influenced hotel bookings across the country. This year's findings underscore a surge in domestic travel, value-driven consumer behaviour, and a preference for direct booking tools.
GoMMT has maintained its dominance in India's online travel market, attributed to its extensive inventory and competitive pricing. Agoda, with its mobile-first approach and marketing investments, secured the second spot, whilst Booking.com retained third place. Cleartrip climbed two positions, benefiting from its affordability and strong airline partnerships.
STAAH SwiftBook, a direct booking tool, ranked fifth, as hoteliers increasingly favour commission-saving channels that offer greater brand control. Newcomers Travelguru, EaseMyTrip, and HyperGuest also made the list, reflecting the robust growth of India's travel sector.
Shoaib Ali, National Sales Head at STAAH India Ltd, noted, “2025 has seen a significant surge in travel, both domestic and international, with Indian travellers increasingly turning to digital platforms for every stage of their booking journey.” He emphasised the importance of balancing online travel agencies (OTAs) and direct channels to optimise revenue and build loyalty.
India's travel market continues to expand, driven by increased spending, improved connectivity, and a demand for premium experiences. The STAAH report, compiled from anonymised booking data, aims to guide hoteliers in making informed distribution decisions.
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