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Amadeus Anytime Merchandising
Airlines and Aviation

SIA: Key pillar of digital transformation will “truly transform the way offers are created”

Amadeus and Singapore Airlines (SIA) have unveiled their upgraded partnership this morning with the announcement that the airline has fully integrated the Amadeus Altéa NDC and Amadeus Anytime Merchandising (AAM) in order to boost in-flight retail and further the digital transformation of the carrier.

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