Athar Festival
Athar Festival 2025 returns for its third edition
The third edition of Athar – Saudi Festival of Creativity, the largest gathering of the creative marketing industry in Saudi Arabia, is set to take place from 21-22 October 2025 at JAX District – Diriyah Biennale Foundation in Riyadh
Second edition of Athar Festival to manifest the infinite possibilities of AI-powered creative expression
Technology has the potential to unveil, unlock, and unleash the true power of creativity, transforming the process of creative expression like never before.
Saudi Creatives take centre stage at Young Talent Academies as inaugural edition of Athar Festival kicks-off in Riyadh
A three-day curated Young Talent Academy Programme kickstarts Athar – Saudi Festival of Creativity, the largest gathering of the creative marketing industry in the Kingdom.
Riyadh hosts Athar Festival
The highly anticipated Athar – Saudi Festival of Creativity, the Kingdom’s largest gathering of the creative marketing industry, commenced yesterday Monday, 13 November 2023, at the Hotel Crowne Plaza Riyadh RDC with its three-day Young Talent Academy Programme comprising six distinct training academies (13-15 November).
100+ speaker lineup in Saudi Arabia at Athar Festival 2023
Motivate Media Group and TRACCS, organisers of Athar – Saudi Festival of Creativity, unveiled an impressive four-day programme and exceptional speaker lineup of over 100 national and global industry strategists, innovators, and experts.
Athar Festival catalyses Saudi creativity during one of its most transformative eras
2023 will go down as the year Saudi Arabia truly came into its own as a regional creative hotspot. From fine arts and fashion to entertainment and e-sports, the Kingdom’s achievements can be attributed to not only government sector support but a desire to shape the predominant national narrative
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