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Europe

Poland’s outbound tourism to recover to pre-pandemic levels by 2024

GlobalData’s latest report, ‘Poland Source Tourism Insight, 2022 Update’, reveals that outbound travel from Poland is projected to recover to pre-pandemic levels by 2024

Features

International travel to fully recover by 2025 – GlobalData

International departures will reach 68% of the pre-COVID-19 levels globally in 2022 and are expected to improve to 82% in 2023 and 97% in 2024, before making a full recovery by 2025 at 101% of 2019 levels, with a projected 1.5 billion international departures.

Features

Tourism boards turn to their national cuisine to trump rivals

As the travel industry’s recovery starts to gather pace, many tourist boards are looking to differentiate themselves from rival destinations by focusing on their cuisine rather than traditional natural hot spots, cities, or coastal locations, observes GlobalData, a leading data and analytics company.

Europe

European travel market totters due to lack of Russian tourists

With the EU banning Russian aircraft from operating in its airspace due to Russia’s invasion of Ukraine, these nations are likely to receive very few Russian tourists this summer says GlobalData.

Europe

Subscription services poised to transform travel industry

Subscription services have disrupted almost every industry, but the customer-focused model remains relatively nascent in the travel industry

China

M&A deal value in China drops by 12%

The ongoing global geopolitical issues and volatile market conditions continue to pose downside risk to the mergers and acquisitions (M&A) deal activity in China.

Features

Outbound tourism from South Korea set to boom with COVID-19 travel restrictions easing up

Due to plummeting traveller confidence and stringent COVID-19 measures, outbound tourism from South Korea reduced to mere fractions of what they were in pre-pandemic times.

Europe

AR set to transform travel industry with enhanced experiences for travellers: GlobalData

Companies in the tourism sector are investing in emerging technologies such as augmented reality (AR) to improve traveller experience after the industry was severely impacted by the COVID-19 pandemic and geopolitical tensions

Features

Turkey to benefit from rise in budget-conscious travellers: GlobalData

Research from GlobalData’s Traveler Spending Patterns database shows that in-destination spending is relatively low in Turkey, despite the average stay for inbound tourists (9.7 days) being the second-longest in Europe in 2021

Air

Staff shortages at UK airports could prolong recovery

Manchester Airports Group has significantly increased the number of active jobs available on its career pages, with open positions increasing from 65 in December to 110 in February, according to GlobalData.

Features

Spanish travellers want health and wellness holidays

According to GlobalData’s recently published report, ‘Source Market Insight: Spain (2022),’ the pandemic’s impact on mental health has spurred greater demand for health and wellness holidays among Spanish travellers.

Asia

International arrivals to ASEAN to reach 142 million in 2024

Global arrivals to the Association of Southeast Asian Nations (ASEAN) are expected to grow from 136.9 million in 2019 to 142 million in 2024.

Features

Target Millennial and Gen Z travellers with off-season travel options

Travel and tourism companies need to target millennials and Gen Z with offerings away from busy summer periods that create value for money and authentic experiences.

Europe

Deal activity in tourism sector down by 2% in February 2022: GlobalData

A total 96 deals— comprising mergers and acquisitions (M&A), private equity, and venture financing deals— were announced in the global travel and tourism sector in February 2022

Features

Travel brands need to use this to directly engage with younger consumers

With social media proving to be the most cost-effective and impactful way of directly getting engaged with younger consumers, travel companies have begun to invest time and resources into this space for faster outreach and connection.

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