pop culture
Cultural Tourism
South Korea’s Absolutely In Seoul campaign gets 600 million global views
Absolutely In Seoul, Seoul's global tourism campaign featuring K-pop star JENNIE, has reached a cumulative 600 million views worldwide since the videos were released.
Adventure Tourism
Amadeus: Asia to lead global tourism revival in 2025
Global travel tech firm Amadeus collaborated with travel forecasting agency Globetrender for its 2025 Travel Trends Report.
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