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The Saudi Tourism Authority
Global

STA launches beta version of Sara AI

The Saudi Tourism Authority (STA) this week unveiled SARA, a cutting-edge AI digital human developed to represent Welcome to Arabia as a brand ambassador, a travel companion and personal concierge.

Global

Saudi Tourism Authority hosts a ‘Qahwa Experience’ for travel trade partners in Bengaluru

The Saudi Tourism Authority (STA) recently hosted Brewtopia - A Qahwa Experience for travel trade partners in Bengaluru.

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