Travel Trends Report
Golden Week 2026: Japanese travellers book long-haul trips as airline surcharges double
On Friday, 3rd April, The Japan Times reported that the country stands to see an 8.5 percent increase in outbound trips for the observance of Golden Week which will run from 29th April to 6th May this year.
US loses “prime destination” status amid West Asia conflict
West Asian tourism may not be the bigger loser under such circumstances; as of press time, global experts are also seeing a drop in the US’ popularity as a tourist destination.
Agoda highlights top Asian slow travel destinations
Agoda highlights top Asian slow travel destinations
Hospitality sector faces volatility on fears of prolonged West Asia war
We shift our spotlight now to the hospitality sector which, along with regional MICE, is among the sectors hardest hit by the suspension in travel.
Klook: Filipinos pivot to regional travel as geopolitical shifts favour Southeast Asia
The Philippine arm of online travel platform Klook released the results of its 2026 Travel Pulse report at a media roundtable held in Manila’s Bonifacio Global City on Wednesday, 25th March.
Aviation industry pivots to AI and green fuels as passenger habits shift
As the first quarter of 2026 draws to a close, we take a closer look at three major trends currently transforming the industry.
HBX Group: 34% of travel pros see tech fragmentation as sector’s biggest challenge
In the wake of the recently concluded 2026 run of MarketHub Asia, global B2B travel tech marketplace HBX Group released its findings from a survey conducted among the over 450 industry professionals in attendance.
Global incentive travel nears golden age as demand surges in APAC and North America
Incentive travel, essentially the trips awarded by companies to high-performing employees or partners, is becoming very good business of late.
Luxury travel evolves as post-pandemic travelers seek regenerative stays
Over the past several years, we have seen how luxury travel has shifted from the ultra-maximalist excess of the 1980s to the fancy-free barefoot luxury trend seen in recent years.
Short-term rentals pivot toward ‘experiences’ as Gen Z influence grows
Speaking at the recently-concluded Short-term Rentals Asia Conference (STR) held in Bangkok, Thailand, 17-year-old Jasmine Marshall made a strong case as to how her rising generation is already changing the game when it comes to short-term rental hospitality.
TTF2026: Thai tourism comes to a decisive moment
Experts in attendance at the Thailand Tourism Forum 2026 (TTF2026) on Thursday, 22nd January, pointed out how the country’s tourism sector has come to a pivotal moment.
Asian luxury travel evolves as cruise demand and experiential stays skyrocket
Long before Kevin Kwan even came up with the idea that evolved into his hit book series and film Crazy Rich Asians, luxury travel has been par for the course among Asia’s elite, with Hong Kong tai-tais and Japanese moguls making their way to posh destinations throughout the world.
Travel brands pivot to Gen X as spending power hits $15 trillion
In the context of global travel and tourism, Gen X as a market often gets shunted into a corner as most travel trend demographics revolve around silver travellers (born 1946 to 1964) and the younger generations born between 1981 and 2000.
Trip.com: Malaysia rises as a global destination
Trip.com reports that Malaysia is emerging as a key travel destination for international travellers, a timely development following the launch of the Visit Malaysia 2026 initiative.
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