Travel Trends Report

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Travel Trends Report
Asia

HBX Group: 34% of travel pros see tech fragmentation as sector’s biggest challenge

In the wake of the recently concluded 2026 run of MarketHub Asia, global B2B travel tech marketplace HBX Group released its findings from a survey conducted among the over 450 industry professionals in attendance.

Charity / Sustainability / CSR

Global incentive travel nears golden age as demand surges in APAC and North America

Incentive travel, essentially the trips awarded by companies to high-performing employees or partners, is becoming very good business of late.

Charity / Sustainability / CSR

Luxury travel evolves as post-pandemic travelers seek regenerative stays

Over the past several years, we have seen how luxury travel has shifted from the ultra-maximalist excess of the 1980s to the fancy-free barefoot luxury trend seen in recent years.

Accessible Tourism

Short-term rentals pivot toward ‘experiences’ as Gen Z influence grows

Speaking at the recently-concluded Short-term Rentals Asia Conference (STR) held in Bangkok, Thailand, 17-year-old Jasmine Marshall made a strong case as to how her rising generation is already changing the game when it comes to short-term rental hospitality.

Events

TTF2026: Thai tourism comes to a decisive moment

Experts in attendance at the Thailand Tourism Forum 2026 (TTF2026) on Thursday, 22nd January, pointed out how the country’s tourism sector has come to a pivotal moment.

Adventure Tourism

Asian luxury travel evolves as cruise demand and experiential stays skyrocket

Long before Kevin Kwan even came up with the idea that evolved into his hit book series and film Crazy Rich Asians, luxury travel has been par for the course among Asia’s elite, with Hong Kong tai-tais and Japanese moguls making their way to posh destinations throughout the world.

Exclusives

Travel brands pivot to Gen X as spending power hits $15 trillion

In the context of global travel and tourism, Gen X as a market often gets shunted into a corner as most travel trend demographics revolve around silver travellers (born 1946 to 1964) and the younger generations born between 1981 and 2000.

Malaysia

Trip.com: Malaysia rises as a global destination

Trip.com reports that Malaysia is emerging as a key travel destination for international travellers, a timely development following the launch of the Visit Malaysia 2026 initiative.

Annual Reports

MG Relations reveals 2026 travel trends

MG Relations reveals 2026 travel trends

Charity / Sustainability / CSR

‘Beyond sustainability’: Experts outline the new era of regenerative travel in 2026

With 2026 looming on the horizon, we've taken a look back at the year that's drawing to a close and looking towards what may come next.

Accessible Tourism

Travel industry pivots toward ‘value over volume’ as 2025 trends reveal shifting consumer habits

As 2025 draws to its inevitable conclusion, we at Travel Daily Media take a look back at the trends and innovations that have transformed global travel and tourism.

Cultural Tourism

AI tools drive 2026 travel trends

The Data Appeal Company and Mabrian, both part of the Almawave Group, have unveiled their Travel Megatrends 2026 report, highlighting seven key trends set to transform the tourism industry.

Hotels

Travel trends for 2026 focus on wellness and community

As the travel industry gears up for 2026, hotels and resorts in Florida are embracing new trends that focus on wellness, emotional connections, and community engagement.

OTAs & Tour Operators

Singaporeans favour China, Japan, and Malaysia for 2026 travel

Singaporeans are gearing up for international travel in the first quarter of 2026, with China, Japan, and Malaysia emerging as the top destinations, according to Trip.com.

Global

Phocuswright unveils 2026 travel trends report

Phocuswright unveils 2026 travel trends report

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