Taiwan Tourism recently took over London’s iconic venue Outernet London on Tottenham Court Road to show the British travel industry why the country has so much to offer UK travellers.
Trade guests were immersed in the sights and sounds of Taiwan at the event held on Thursday, 12th June.
Inspired by Taiwan Tourism’s 3.0 theme Taiwan: Waves of Wonder, it celebrated the island’s stunning natural beauty and vibrant culture, and fare offered to guests included night market delicacies and cocktails celebrating Taiwanese flavours.
A resounding success
Linda Lin, director of the Taiwan Tourism Administration (TTA)’s London office, declared: “The Outernet event was a resounding success and kicked off a two-day takeover of Taiwan in one of central London’s most iconic venues. The trade event really showcased the best of Taiwan: the spirit of the people of Taiwan and our beautiful scenery.”
Lin pointed out how Taiwan is a vibrant island destination that effortlessly blends rich cultural heritage with stunning natural beauty and modern convenience.
From bustling night markets and centuries-old temples to lush mountains, hot springs, and scenic coastlines, the country offers something for every type of traveller.
Renowned for its safety, cleanliness, and efficient public transportation, Taiwan is especially welcoming to families, solo adventurers, and digital nomads alike.
Lin added: “Visitors can immerse themselves in authentic cultural experience, such as calligraphy workshops, traditional tea ceremonies, and homestays in rural villages, while also enjoying world-class dining, lively festivals, and high-quality yet affordable accommodation. With its warm hospitality, compact size, and diverse attractions, Taiwan is an ideal destination for those seeking both adventure and connection.”
A strong wave of enthusiasm
For his part, Taiwanese ambassador to the UK Vincent Ching-Hsiang Yao found himself impressed by the UK’s palpable enthusiasm for Taiwan.
He remarked: “I am proud that the UK is embracing many facets of Taiwanese culture, and to see the travel trade wholeheartedly support the efforts of our Tourism team at this event demonstrates the very special relationship Taiwan continues to have with the UK travel industry.”
During the event, specialist tour operator Wendy Wu Tours gave away a holiday prize to guests at the Taiwan Outernet takeover, with members of the public also able to enter during the daytime activities held during the two-day event.
Sara Dolan, head of air and partnerships for Wendy Wu Tours, said of the event:“Taiwan has so much to offer as a destination, which is why Wendy Wu Tours was thrilled to get involved with this pop up. Thanks to creative Taiwan exposure like this, I am sure greater numbers of UK travellers will discover why Taiwan is a truly unique and enchanting holiday destination.”
