The Tourism Authority of Thailand (TAT) is set to launch the Thailand Co-creator programme from 23 to 25 January, with a global content rollout planned for February. This initiative aims to enhance Thailand's image as a quality leisure destination through wellness-driven storytelling. The programme, part of the Trusted Thailand platform, seeks to translate strategic policy into immersive travel experiences, focusing on trust, wellbeing, and authentic local experiences.
According to Nithee Seeprae, TAT Deputy Governor for Marketing Communications, the programme will leverage credible voices to communicate Thailand's strengths in quality, safety, and hospitality. "Through Thailand Co-Creator, we are working with credible voices who can communicate Thailand's strengths in quality, safety, and hospitality in a way that resonates with today's travellers," he stated.
The initiative features Thai celebrity Mean Phiravich Attachitsataporn and over 20 other celebrities and influencers from countries including China, Japan, and Australia. These figures will participate in curated travel experiences across five routes, each highlighting different aspects of Thailand's diversity through a wellness lens. Destinations include Kanchanaburi for nature-based activities, Chiang Mai-Lampang for cultural continuity, and Songkhla for culinary culture.
The programme's content will be shared across digital platforms, aiming to generate at least 100 million impressions worldwide. This effort underscores Thailand's positioning as a trusted, high-quality leisure destination, offering meaningful travel experiences for short-haul travellers.
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