SaaS solutions provider to the travel sector IBS Software announced that its iLoyal platform has been chosen by Thai Airways International Public Company Limited (THAI) to digitally transform and modernise its Royal Orchid Plus Programme.
IBS Software’s head of loyalty solutions Marcus Puffer cited how Thai Airways understands the power of loyalty in driving meaningful customer relationships.
He said: “With iLoyal, we will help future-proof Royal Orchid Plus, enabling Thai Airways to deliver the digital-first experiences today’s travellers expect.”
IBS’ region head in the Asia Pacific Gautam Shekar added: "As loyalty expectations evolve across the APAC region, Thai Airways’ selection of IBS Software reflects our commitment to helping airlines transform into digital retailers. Thai Airways is an iconic carrier, and we are proud to support their journey of innovation.”
THAI’s chief commercial officer Kittiphong Sansomboon likewise remarked: “Strengthening our loyalty programme is a key priority. This investment marks a significant milestone in our digital transformation journey, focusing on the programme’s “Power of Plus” - Plus Value Propositions, Plus Members, and Plus Revenue - to transform Royal Orchid Plus to be future-ready and to continue supporting THAI’s business growth”
For a more personal experience
At the heart of THAI’s digital transformation strategy is the deployment of IBS Software’s iLoyal platform, designed to deliver a more personalised, connected and rewarding experience for Royal Orchid Plus members.
The platform will provide Thai Airways with a future-ready loyalty foundation, ensuring members benefit from seamless digital touchpoints across their travel journey.
With its advanced AI and data-driven capabilities, iLoyal will enable Thai Airways to accelerate member engagement across the customer lifecycle, design targeted promotions and expand opportunities beyond traditional rewards programmes.
The platform’s open architecture also supports integration with partners in banking, retail, hospitality, and lifestyle, enhancing the overall value of Royal Orchid Plus.
The implementation of IBS Software’s iLoyal platform likewise reinforces the company’s leadership in airline loyalty solutions across the APAC region and reflects Thai Airways’ strategic focus on digital transformation to deliver next-generation customer experiences.
