The Tourism Authority of Thailand (TAT) and the Thai-Italian Chamber of Commerce hosted the Foundation of Rome & Bangkok Grand Celebration last 21st April at the Siri Sala Private Thai Villa.
The event commemorated the shared founding date of the capitals of Thailand and Italy, both of which were established on 21 April.
TAT deputy governor for international marketing in Europe, Africa, the Middle East, and the Americas Chiravadee Khunsub represented the tourism board at the event which is also on the slate of the Amazing Thailand Grand Tourism and Sports Year 2025.
In her remarks, Khunsub put an emphasis on the importance of tourism and cultural exchange in strengthening international understanding and long-standing bilateral relations.
A showcase of traditions and innovations
The celebration featured live music, traditional performances, showcases by Italian businesses, and a panel discussion titled Bridging Cultures Through Tourism: Thailand & Italy in Focus.
The evening concluded with a networking dinner to foster closer collaboration between Thai and Italian partners.
Italy remains a high-potential source market for Thailand, with 267,000 visitors in 2024 and strong momentum into 2025.
With growing demand for independent and sustainable travel, and direct flights from Rome and Milan, TAT continues to engage Italian travellers through targeted campaigns and partnerships.
