The Kharma Villas, a boutique luxury private villa retreat in Central Java, has announced a partnership with Singapore-based travel technology leader Trip Affiliates Network (TA Network) www.tripaffiliates.com . This collaboration marks a significant step in The Kharma Villas’ digital transformation journey, aimed at strengthening operational agility and expanding B2B distribution reach globally.
As part of this integration, The Kharma Villas will onboard to TA Network’s multi-tenant, cloud-native IaaS, gaining real-time connectivity with an extensive network of B2B channels via TA network ecosystem including wholesalers, tour operators, and travel consortia. TA Networks’ rate and inventory management, dynamic channel synchronization, and automated booking workflows—empowering the property to scale distribution while reducing manual overheads.
The partnership comes at a pivotal time as Yogyakarta experiences a robust tourism rebound. According to Indonesia’s Ministry of Tourism and Creative Economy, the region welcomed over 4.1 million visitors in the first half of 2025, with foreign arrivals surging by 35%. Luxury and boutique segments have seen increased demand, driven by travellers seeking personalized and culturally immersive stays in Indonesia’s cultural heartland.
Fitri Maryana, Director of Sales & Marketing at The Kharma Villas, commented: “This partnership is a key milestone in our digital evolution. TA Network’s HPN platform enables seamless B2B integrations, real-time distribution accuracy, and unified control over multi-channel performance—allowing us to remain agile in an increasingly dynamic marketplace.”
Wilson Napitupulu, Regional Director – Ecosystem & Partnerships, Southeast Asia at Trip Affiliates Network, added:
“We are pleased to welcome The Kharma Villas into the TA Network ecosystem. Their unique, high-end offering resonates strongly with the growing global appetite for authentic travel experiences. Our HPN infrastructure will help unlock scalable B2B growth while simplifying complex distribution processes.”
As AI driven infrastructure and automation tools become critical in today’s hospitality landscape, TA Network’s hi-performance turnkey solutions delivers smart features such as dynamic rate governance, multi-currency payment orchestration, and auto-reconciliation tools to help hotels and villa operators optimize revenue and streamline operations across both B2B and B2C channels.
