The View from The Shard details unveiled
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The View from The Shard has unveiled the full details about its attraction offering ahead of its opening in three weeks.
Visitors of the attraction, part of Western Europe’s tallest building, will be able to see 360o views of London on its 68th and 72nd levels, the second of which sits at 800 feet/244 metres.
Visitors will be able to use digital telescopes to see the city in more detail with the 72nd level an open-air section. WiFi will be available throughout the entire attraction so guests can share images and views of the city, with its own Twitter hashtag at #shardview.
Other features of the attraction will include a tongue-in-cheek look at famous Londoners at the entrance and a series of short films, maps and items to show the history of the London Bridge area and The Shard’s build. The attraction has its own entrance from Joiner Street.
“We’ve designed an immersive visitor experience enhanced by state of the art technology to draw people deeper into the story of London, its people and history. I hope that our guests – Londoners and tourists alike – will enjoy a truly unique encounter with the city and The Shard,” said Andy Nyberg, CEO of The View from The Shard.
The attraction is just part of The Shard’s offering which will also see a Shangri-La open in the tower later this year.
Travel Daily’s View of The Shard
During World Travel Market Travel Daily Media was lucky enough to get a sneak peek at The View of The Shard.
Its visitors’ entrance was not yet open so we went through the building’s main doors to the lifts. It took no time at all to whoosh up the two lifts to the 68th level, where the main viewing area is. There were a few telescopes set up in the circling room and it had its wooden floor but we could still hear the wind whistling through the glass and workers continued to construct parts of the interiors as we took in the views. The telescopes are really easy to use and handy to see some of London’s sights up close.
We visited the attraction at night and unfortunately due to the work still going on the lighting was not ideal for looking out or taking photos, but regardless it was fantastic to see so much of London and from such a height.
Again due to construction we could not get up to the open-air 72nd level or visit the shop but have no doubt that facing the elements while looking out over London that high would be quite something, especially on a sunny day.
Like the Empire State Building or Eiffel Tower the ascending and descending part is not relevant, it is the view at the top that tourists head for. And with a panoramic viewing level such as that at The Shard tourists will not be disappointed to spot landmarks including St Paul’s, Buckingham Palace, Wembley Stadium, Battersea Power Station, the Olympic Stadium and Tower Bridge.