Thomas Cook (India) Limited has expanded its foreign exchange network by inaugurating its first outlet in Varanasi, Uttar Pradesh. This move increases the company's presence to five forex outlets across the state, aiming to cater to the growing demand for foreign exchange services in the region.
Located in Nadesar, the new outlet is strategically positioned to serve both local customers and the influx of inbound and non-resident Indian travellers visiting Varanasi, a city known for its spiritual significance. The outlet offers a comprehensive range of forex services, including an exclusive inaugural offer of zero transaction fees. It will also serve nearby cities such as Bhadohi and Jaunpur, targeting key customer segments like students travelling overseas, holidaymakers, and foreign nationals.
The outlet's product-service portfolio includes 26 global currencies, overseas remittances to over 120 countries, and prepaid travel cards in partnership with Mastercard and Visa. Additionally, digital services such as TC Pay, online forex, and Forex on WhatsApp are available to meet the needs of on-the-move consumers.
Deepesh Varma, Executive Vice President of Foreign Exchange at Thomas Cook India, highlighted Varanasi's potential as a source market for forex services. "Varanasi is one of India’s most vibrant spiritual and cultural hubs, witnessing year-round demand from travellers, with a significant number of international tourists," he said.
Thomas Cook India serves over 1 million customers annually through its omnichannel model, which includes a website, app, call centre, and more than 125 forex stores across India. The company's expansion into Varanasi reflects its commitment to providing seamless and secure forex services beyond metro cities.
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