Thomas Cook (India) Limited and its group company SOTC Travel have entered into a strategic long-term Memorandum of Understanding (MOU) with the Government of Tamil Nadu to enhance tourism in the state. The agreement, signed on 2 February 2026 at the Tamil Nadu Global Tourism Summit in Mahabalipuram, aims to develop enriched travel products and boost destination awareness to attract more visitors.
The collaboration leverages Thomas Cook India and SOTC Travel's market leadership across leisure, MICE (Meetings, Incentives, Conferences, and Exhibitions), business, and B-Leisure segments, alongside Tamil Nadu's diverse tourism offerings. The partnership will focus on co-created products, integrated marketing, and consumer activations, supported by knowledge-sharing and training initiatives. The companies will work closely with the Department of Tourism to promote Tamil Nadu's cultural, spiritual, wellness, and experiential offerings through various campaigns.
Rajeev Kale, President and Country Head of Holidays, MICE, and Visa at Thomas Cook India, expressed enthusiasm for the partnership, highlighting Tamil Nadu's rich cultural and experiential offerings. "Through our strategic MOU with the Government of Tamil Nadu, we are delighted to partner in strengthening the State’s tourism proposition for the domestic market," he said.
SD Nandakumar, President and Country Head of Holidays and Corporate Tours at SOTC Travel, noted the state's appeal to Indian travellers from metro and smaller cities. The partnership aims to unlock Tamil Nadu's tourism potential through innovative product development and integrated marketing.
This initiative is expected to create long-term value for Tamil Nadu's tourism ecosystem, enhancing its visibility and appeal to a broader audience
This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.
