Tourism Malaysia formalised a strategic partnership with Mitsui Outlet Park KLIA Sepang (MOP KLIA) on Wednesday, 12th February.
The partnership was sealed through the launch of the Tourist Privilege Card (TPC) campaign which supports the Visit Malaysia 2026 (VM2026) initiative and serves to strengthen Malaysia’s tourism ecosystem and further position the country as a preferred international destination, particularly within the shopping and lifestyle segment.
The signing ceremony was officiated by Malaysian deputy minister of tourism, arts, and culture Chiew Choon Man and witnessed by Daisuke Nihei, minister and deputy chief of mission at the Embassy of Japan in Malaysia; Ministry of Tourism, Arts, and Culture (MOTAC) deputy secretary-general for tourism Chua Choon Hwa; and Tourism Malaysia’s deputy director-general for promotion Lee Thai Hung.
Aligned with the national agenda to revitalise the tourism industry and enhance its contribution to the economy, the initiative represents a significant milestone under the VM2026 campaign.
The growing importance of collaboration between public and private sectors
In his remarks, Chiew highlighted the importance of public-private collaboration as a key success factor for VM2026.
He likewise cast the spotlight on MOP KLIA’s strategic location just eight minutes from Kuala Lumpur International Airport (KLIA) which positions it as a vital gateway for international visitors seeking a world-class shopping experience.
At the same time, the TPC initiative is also expected to stimulate international visitor spending while supporting a resilient, people-centric tourism economy in line with Malaysia MADANI principles and VM2026 objectives.
For his part, Nihei noted that the collaboration reflects the shared commitment of both countries and MOP KLIA to supporting Malaysia’s national tourism agenda through the provision of competitive incentives and visitor-focused facilities.
Great rewards in the offing
Under the precepts of the partnership, the TPC campaign will offer exclusive rewards to international visitors from 12th February to 12th May of this year.
Visitors who spend RM2,500 and above in a single receipt at participating outlets will be entitled to redeem an exclusive cabin-size travel luggage, while those who spend RM300 and above may redeem a MOP KLIA Travel Scale.
Redemptions are limited to one per eligible visitor per day, on a first-come, first-served basis while stocks last.
Beyond retail incentives, the partnership will also encompass joint marketing initiatives, national and international events, and other collaborative programmes aimed at attracting more visitors, stimulating local economic growth and increasing tourism receipts.
This collaboration supports the successful delivery of Visit Malaysia 2026 (VM2026) while further enhancing Malaysia’s appeal as a vibrant, world-class tourism destination and premier shopping haven.
