Malaysia has embarked on a tourism campaign with the launch of the Visit Malaysia Year 2014. The much-talked about event was launched by the deputy prime minister of Malaysia, YAB Tan Sri Dato’ Haji Muhyiddin Mohd Yassin. The fourth edition of Visit Malaysia Year campaign is themed ‘Celebrating 1Malaysia Truly Asia’.
The year-long campaign looks to extend the bridge of friendship and promote better understanding of cultures and heritage. The launch event witnessed a line-up of programmes at Dataran Merdeka. The list included insects exhibitions, caricature life drawing, handicraft sales, batik drawing, ratten weaving, 6D van simulation and food stalls featuring signature dishes from 14 states in Malaysia.
Visit Malaysia Year 2014 aims to contribute to the Government’s target of receiving 36 million tourist arrivals and MYR168 billion in tourist receipts by 2020, as outlined in the Malaysia Tourism Transformation Plan (MTTP) 2020 which is part of the National Key Economic Areas (NKEA).
In conjunction with Visit Malaysia Year 2014, the Government is targeting a total of 28 million in tourist arrivals and MYR76 bn in tourist receipts. To achieve the target, more than 200 events and festivals have been planned for the entire year to attract more tourists. And finally, the Proboscis Monkey is selected as the official mascot for Visit Malaysia Year 2014.