Tourism Malaysia has officially launched its Visit Malaysia Year 2026 campaign at Destinations: The Holiday & Travel Show, held at Olympia London from 29 January to 1 February 2026. This marks the beginning of Tourism Malaysia's UK activities for the year, aiming to inspire travellers with the country's rich diversity and unique experiences.
Destinations: The Holiday & Travel Show is the UK's largest travel event, featuring over 600 travel brands and more than 90 tourism boards. The event offers expert advice, immersive experiences, and live cultural performances. Tourism Malaysia's presence at the show highlights the country's serene beaches, lush rainforests, vibrant food scenes, and historic cities like Kuala Lumpur.
Visitors to the Tourism Malaysia stand can engage with experts for tailored travel advice and explore options with industry partners such as Malaysia Airlines, YTL Hotels, and Borneo Adventures. An exclusive giveaway offers a chance to win a Malaysian holiday, including return flights from London Heathrow to Kuala Lumpur and stays at Tanjong Jara Resort and The Majestic Hotel Kuala Lumpur.
Tourism Malaysia, under the Ministry of Tourism, Arts and Culture Malaysia, continues to promote the country as a top tourist destination, having attracted 26.1 million visitors in 2019. The campaign at Destinations 2026 aims to further boost Malaysia's appeal to UK travellers.
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