On Thursday, 1st January, Tourism Malaysia ushered in the New Year by officially launching its Visit Malaysia 2026 campaign.
The campaign went off on a running start through a nationwide celebration across major international gateways and transportation hubs which welcomed international visitors to Malaysia..
Malaysian minister of tourism, arts, and culture Tiong King Sing took part in the primary reception at Kuala Lumpur International Airport (KLIA), one of the primary venues for this significant opening-day initiative.
Tiong declared: “VM2026 is not merely a tourism campaign; it is a nationwide movement that reflects our unity, harmony, warmth, and cultural diversity. By welcoming travellers on the first day of the year, we are highlighting Malaysia’s commitment to delivering an inclusive, creative and hospitable tourism experience throughout 2026.”
Simultaneously, welcoming ceremonies were also held at 55 key entry points and strategic locations across all 13 states, signalling a unified start to the nation’s premier tourism campaign.
Countrywide collaboration
The welcome celebrations held throughout Malaysia were made possible through close collaboration with state governments, airlines, airport authorities, tourism industry players and strategic partners.
Support included logistical assistance, venue preparations and sponsorships from corporate partners, including BOH, D&D Beauty house Kuala Lumpur, DSR Taiko Berhad, Express Rail Link Sdn Bhd (ERL), Gamuda Land, Grab Malaysia, Guardian, JINS Health Group, Ladang Sari International, Malaysia Airports Holdings Berhad (MAHB), MAMEE, MITEC, Oriental Coffee, ParagonCorp MY, Photobook Charm, Seri Spa, Syarikat Permainan Malaysia Sdn. Bhd., and Trans Eco-Farm among others
These contributions ranging from vouchers, food and beverage products to souvenirs and attraction discounts, enhanced the arrival experience for travellers while showcasing Malaysia’s warmth, harmony, diversity and vibrant tourism offerings.
Likewise, the synchronised celebration across airports, border checkpoints and key transportation terminals served as a powerful symbol of Malaysia’s readiness to welcome the world.
To further enhance the festive atmosphere, the first groups of travellers arriving at selected locations were greeted with vibrant Malaysian cultural performances, street buskers and contemporary showcases infused with heritage elements, alongside appearances by the official mascots, Wira and Manja.
Travellers also received VM2026-themed souvenirs, including exclusive mascot keychains, creating a memorable first impression that reflects Malaysia’s warmth, harmony, diversity and adventurous spirit.
A jam-packed year ahead
As part of the VM2026 campaign, Malaysia will roll out a year-long calendar of more than 300 events highlighting the nation’s multicultural identity, artistic heritage and festive traditions.
Key highlights include the VM2026 Chinese New Year Festival, VM2026 Aidilfitri Festival, VM2026 Deepavali Festival, and VM2026 Christmas Fest, alongside iconic cultural celebrations such as the Tadau Kaamatan and Gawai Dayak Festivals.
These curated events offer immersive experiences ranging from cultural parades and culinary showcases to traditional performances, spiritual observances and community-led festivities throughout the year.
Through the VM2026 campaign, Malaysia aims to attract 43 million international visitors in 2026, aligning with ongoing efforts to strengthen the tourism sector as a key driver of the nation’s economic growth.
The sector’s robust momentum is reflected in international visitor arrivals from January to November 2025, which reached 38.3 million.
Guided by its theme song Surreal Experiences, the VM2026 campaign promises a vibrant year-long programme of festivals, cultural showcases, exhibitions, community celebrations and uniquely Malaysian experiences designed to captivate travellers from around the world.
Leveraging Malaysia’s immense potential as a world-class tourist destination, VM2026 is expected to drive a surge in visitor arrivals while generating employment, enhancing the nation’s global image, and delivering tangible economic benefits to local communities.
The campaign will also deepen cultural appreciation and stimulate growth across various sectors beyond tourism, including hospitality, transportation, retail and the gastronomy industry.
