Tourism Malaysia, in collaboration with online travel marketplace SabahTravel.com, is currently running a new promotional campaign titled Explore Sabah.
This promotional campaign seeks to present and position the province of Sabah as one of Malaysia’ premier travel destinations.
The initiative aligns with the national Visit Malaysia 2026 (VM2026) campaign and leverages SabahTravel.com’s digital reach to spotlight Sabah’s diverse offerings to both domestic and international markets.
According to Tourism Malaysia Sabah director Haryanty Abu Bakar: “Embracing digitalisation, we value this strategic partnership with SabahTravel.com to leverage their expertise and innovative marketing strategies. Through this campaign, we are confident in driving greater visibility for Sabah and Labuan while advancing the goals of Visit Malaysia 2026.”
SabahTravel.com marketing director Poh Khay Inn added: “This collaboration underscores our commitment to connecting Sabah and Labuan with global travellers through instant bookings and engaging digital content. We’re proud to work alongside Tourism Malaysia to showcase Sabah’s lush rainforests, rich heritage, and captivating travel experiences.”
What’s on the slate?
The campaign promotes over 400 curated travel experiences across Sabah, catering to diverse travel preferences.
Highlights include island hopping and diving in Semporna, wildlife and river safaris in Kinabatangan, the Mount Kinabalu expedition, cultural village and heritage tours, as well as eco-retreats such as hilltop resorts and rainforest escapes.
Additionally, the campaign extends to Labuan, promoting activities such as sunset cruises and yacht charters, beachside retreats and snorkeling spots, WWII historical trails and memorial tours, and cultural attractions like the Labuan Museum and Chimney Tower.
Now ongoing till February 2026, the campaign offers discounts of up to 30 percent for bookings made through the SabahTravel.com platform using the promo code XPLORE5.
The platform allows users to instantly book multiple licensed travel experiences in one transaction with a secure payment gateway, offering flexibility and convenience to travellers.
