Tourism Malaysia brought back its Mega Fam Iftar programme this year with the event running from 27th February to 3rd March.
This year’s iftar supported the Visit Malaysia (VM) 2026 campaign by strengthening engagement with media practitioners and travel trade partners across ASEAN, whilst positioning Malaysia as a premier destination for cultural and gastronomic tourism.
24 media representatives and travel agents from seven ASEAN countries namely Singapore, Brunei, Indonesia, Thailand, the Philippines, Laos, and Cambodia participated this year, experiencing first-hand Malaysia’s vibrant iftar celebrations and Ramadan festivities.
The event was organised by Jabatan Kebudayaan dan Kesenian Negara (JKKN) and Festival Ramadan Putrajaya by Perbadanan Putrajaya.
A highlight of the year
Tourism Malaysia director-general Mohd Amirul Rizal Abdul Rahim pointed out that Iftar@KL was listed in the official calendar of events for VM2026.
That said, this unique fam tour served as an immersive first-hand experience while amplifying promotional coverage of Malaysia’s culture, gastronomy and iconic destinations.
As he put it: “This initiative aligns with the objectives of the VM2026 campaign to position Malaysia as a world-class cultural and gastronomic tourism destination.”
Likewise, the tour programme showcased the nation’s iconic iftar traditions and vibrant Ramadan bazaars; experiences that embody the spirit of togetherness, strong family values, and unity within Malaysia’s multicultural communities.
These authentic cultural expressions presented a compelling tourism proposition, reinforcing Malaysia’s standing as a leading gastronomy-driven destination in the region.
