“Tourism Opens Minds” Initiative Launched in Riyadh to Transform Travel Habits
Guest Writers are not employed, compensated or governed by TD, opinions and statements are from the specific writer directly
- According the UNWTO World Tourism Barometer, global tourism is on track to recover 80% and 95% international arrival numbers by the end of 2023.
- Notably, however, a recent YouGov survey found that 66% of tourists believe that travelling to a place that provides familiarity is important. Just under half of respondents feel uncomfortable travelling to places they know little about.
- This is despite the fact that, of those that do travel to new destinations, 83% agree that they come back with a changed or broadened perspective.
- Make lesser-known destinations more welcoming and accessible;
- Help to cater to, and foster, an environment that compliments trips to lesser-known destinations;
- To be more open-minded to new cultures and destinations.