Global organised adventure platform TourRadar announced the launch of its new artificial intelligence integrations suite AI Discovery on Monday, 15th September.
AI Discovery is a suite of AI-powered integrations that reimagine how travelers discover and book multi-day tours.
With 50,000+ adventures from 2,500 operators, including global brands like G Adventures, Intrepid Travel, Contiki, and Globus, TourRadar is connecting the rise of AI travel assistants and social commerce to one of travel’s highest-value and fastest growing categories.
Meeting the challenge of evolving traveller behaviour
Skift Research’s US Travel Trends 2025 report shows that the global travel industry is at an inflection point.
Currently, 70 percent of US travellers say they are likely to use an AI-powered assistant to book and manage trips; however, 87 percent want to retain decision-making control.
At the same time, around 52 percent of travellers say they’d book travel through social media if exclusive deals are offered, while 44 percent cite trust and 40 percent secure payments as key drivers.
The launch of TourRadar’s AI Discovery directly responds to these needs, giving consumers discovery via social platforms and AI assistants, while giving the industry the infrastructure layer to support it.
According to TourRadar co-founder and chief executive Travis Pittman: “Travellers are telling us they want inspiration from social media and guidance from AI, but they also want trust, transparency, and control.With AI Discovery, any surface can become a gateway to organized adventures. We are not just digitizing inventory, we are transforming it into an infrastructure layer that powers the future of AI-driven discovery and social commerce.”
Indeed, TourRadar has spent more than a decade building the industry’s most comprehensive multi-day tour platform, aggregating and connecting operators, agents, creators, and travelers through its marketplace, channel manager, APIs, mobile app, and payments.
With AI Discovery, it extends that ecosystem to where travelers already dream, scroll, and chat.
What sets AI Discovery apart from the competition?
- MCP Server: A first-of-its-kind integration that makes TourRadar’s inventory directly accessible to LLMs, OTAs, and developers, opening the door for seamless AI-powered bookings in platforms like ChatGPT, Gemini, and Perplexity.
- ChatGPT Integration: A CustomGPT Assistant that lets travelers and partners explore any organized adventure in natural language, moving from idea to curated options instantly.
- Instagram Integration: Built on Google’s Vertex AI, TourRadar’s Trip Recommender for Instagram turns reels into instant booking opportunities for multi-day tours, bridging the gap between inspiration and transaction.
That said, these are the reasons as to why AI Discovery is highly relevant now:
- Consumer momentum: AI assistants are on the rise, but travelers demand control. TourRadar’s approach enables AI-powered discovery without losing trust and choice.
- Social commerce shift: As U.S. travelers show growing intent to book on platforms like Instagram and TikTok, TourRadar connects content-driven discovery to bookable multi-day tours.
- Industry infrastructure: By making its inventory accessible via MCP, TourRadar reduces the friction Phocuswright warns about, enabling future-ready distribution.
- Rich media discovery: Travelers increasingly expect video-first content on social platforms. With TourRadar Moments, the company has evolved its mobile app to capture raw-thentic reels, which are then showcased across the platform and extended to AI assistants and distribution partners. While most LLMs cannot yet display video, Moments are tied to tour listings, ready to enrich discovery as soon as rich media becomes available.
