Traveloka, Southeast Asia’s all-in-one travel platform, together with the Tourism Authority of Thailand (TAT), is strengthening efforts to boost Northern Thailand’s tourism and support the rising demand for domestic travel. With Chiang Mai and neighboring provinces attracting strong interest from Thai and regional travelers, both organizations are working together to spotlight the region’s cultural richness, natural beauty, and wellness-led offerings.
According to the APAC Traveller Survey conducted by Traveloka and YouGov, 70% of Thai travelers prefer domestic destinations, highlighting strong demand for cultural, nature-driven, and short-haul leisure experiences. Supporting this, Traveloka’s internal data shows that Chiang Mai consistently ranks among the Top 5 most searched destinations on the platform, reinforcing the city’s enduring popularity.
Albert, Co-founder of Traveloka, said: "Domestic travel continues to play a vital role in Thailand’s tourism landscape, and Northern Thailand stands out as one of the country’s most meaningful and culturally rich regions. Through our collaboration with TAT, we aim to strengthen awareness of these destinations while making travel more seamless and accessible for users. By combining TAT’s national tourism direction with Traveloka’s digital capabilities, we are committed to driving sustainable tourism growth and supporting the communities and partners who bring these destinations to life."
Through its comprehensive ecosystem spanning flights, accommodations, and travel activities, Traveloka continues to make travel planning easier and more seamless for users. Northern Thailand has become a key region where Traveloka’s initiatives can create meaningful impact by supporting local tourism operators and making culturally rich, authentic experiences more accessible to travelers.
Supporting Northern Thailand Through Collaboration With TAT
Traveloka’s work with TAT strengthens its efforts to highlight the unique identity of Northern Thailand, especially Chiang Mai, in line with TAT’s global marketing concept “Sense of Siam: A Journey to Total Wellbeing.” This strategy emphasizes mindful, holistic travel and positions Northern destinations as ideal choices for cultural immersion, wellness, and community-led tourism.
TAT’s broader initiatives such as expanding regional air connectivity under the “New Aviation Hub” strategy further enhance Northern Thailand’s accessibility. New international routes to Chiang Mai help cement the city’s role as a key secondary airport and regional gateway. Traveloka complements these efforts by driving traveler discovery, digital visibility, and platform-based demand.
Kajorndet Apichartrakul, The Tourism Authority of Thailand (TAT)'s Executive Director Northern Region, said: "Partnering with Traveloka strengthens our ability to promote Northern Thailand in line with national tourism strategies. Through digital engagement and targeted campaigns, we can drive quality tourism, enhance regional competitiveness, and support the long-term growth of local businesses across the northern provinces.”
The Tourism Authority of Thailand (TAT), Northern Region, has launched the “Season of Relaxing @ North” campaign, offering high-value tourism products and services. The campaign focuses on health and wellness tourism, featuring hotels and accommodations paired with wellness activities such as spa treatments, mineral hot springs, onsen baths, sound healing sessions, healthy cuisine, and local crafts like handwoven textiles and silverware. In collaboration with travel partners including Traveloka, whose audience and objectives align with the campaign, TAT is promoting winter-season tourism under the “Relaxing @ North” initiative, offering travelers a 15% discount (up to THB 200) when booking hotels, accommodations, or wellness activities through the Traveloka platform from 15 November 2025 to 30 March 2026, along with special seasonal promotions every month such as 12.12 deals. The campaign is also promoted through curated travel routes and hotel-plus-wellness packages via KOLs and influencers, raising awareness and encouraging longer stays in Northern Thailand, with more than 1,000 hotels, accommodations, and wellness activity operators participating across the region.
Northern Thailand is known for its vibrant culture, scenic landscapes, and rich culinary traditions. Traveloka continues to curate offerings that reflect the region’s charm from Northern Thai gastronomy and cultural workshops to award-winning wellness centers and soft adventure attractions.
Partners such as Flora Creek Hotel offer travelers immersive stays surrounded by nature and local craftsmanship. Sithipong Netiphat, CEO of Flora Creek Hotel shared: "Our collaboration with Traveloka has increased our visibility and allowed us to reach a wider segment of travelers. We are confident that this partnership will contribute to future growth in guest numbers, strengthen engagement with our wellness and cultural experiences, and ultimately support long-term business expansion and sales performance. Beyond commercial impact, this collaboration reflects our shared vision to uplift local communities and promote the richness of Northern heritage to the world."
Strengthening Year-End Domestic Travel Through the 12.12 Super Sale
These initiatives are further supported by Traveloka’s upcoming 12.12 Super Sale, running from 3–12 December, which offers extra boost for travelers planning year-end trips to Northern Thailand. With discounts of up to 50% across flights, hotels, and travel activities, the campaign makes it even easier and more affordable for users to explore leading domestic destinations especially culturally rich and nature-led provinces in the North.
As Traveloka and TAT strengthen their collaboration alongside accommodation, airline, and activity partners, both organizations remain committed to empowering local communities, uplifting regional destinations, and supporting the continued growth of Thailand’s tourism industry.
