Global online travel service provider Trip.com announced two new strategic partnerships aimed at expanding its Attractions & Tours business across Southeast Asia today, 5th June.
The OTA signed agreements with Vietnam’s premier entertainment brand, Sun World Holding, as well as Singapore-based DreamUs International Holdings which operates a number of popular family attractions including the newly-revamped SuperPark Singapore.
These collaborations underscore Trip.com Group’s commitment to enhancing user experiences through curated, high-quality travel products and to supporting partners in digital transformation and global outreach.
Furthermore, these partnerships reflect Trip.com’s ongoing investment in Southeast Asia’s travel ecosystem.
Through innovative collaborations with trusted local brands, the Group continues to expand its one-stop platform capabilities, offering travellers enhanced access to regional experiences and ensuring partners benefit from scalable digital distribution.
Trip.com’s Attractions & Tours business in Southeast Asia has expanded rapidly, doubling its year-on-year GMV growth last year.
Vietnam, in particular, saw even stronger growth, with 2024’s GMV more than tripling compared to the previous year, while the slightly more mature Singapore market saw healthy growth of over 80 percent.
Boosting regional presence
Trip.com entered into a strategic partnership with Vietnamese firm Sun World Holding, a flagship brand under Sun Group.
The signing took place on the sidelines of Trip.com Group’s Envision 2025 Global Conference in Shanghai.
Through this collaboration, Trip.com will distribute Sun World's attraction tickets across domestic and international markets, with a focus on key inbound regions such as South Korea, China, Thailand, and Singapore.
The partnership will also support joint marketing initiatives to promote iconic destinations like Phu Quoc, Da Nang, and Sa Pa.
According to Trip.com Group general manager for attractions and tours Chase Liu: “Vietnam is a key market for Trip.com as we continue to grow internationally, and we are delighted to embark on a new phase of our cooperation with Sun World Holding to strengthen our offerings in this wonderful country. Together, we aim to promote Vietnam as a premier travel destination and deliver unforgettable experiences to our users worldwide.”
Sun World Holding’s deputy chief executive Christine Tran added: “We are honoured to establish a strategic partnership with Trip.com, one of the leading online travel platforms in the region and the world. With Trip.com's influence, we hope not only to enhance service quality for our customers through technological solutions and optimised distribution systems to Sun World parks but also to strengthen the presence of Sun Hospitality & Entertainment's ecosystem in key international markets, especially in Asia.”
An exclusive distribution agreement in Singapore
Meanwhile, Trip.com also signed an exclusive ticket distribution agreement with DreamUs International Holdings, the operator of SuperPark Singapore, Pororo Park Singapore, and Tayo Station.
Under this agreement, Trip.com will serve as the exclusive authorised third-party distributor for tickets to these attractions, streamlining inventory management and improving access for regional audiences.
While DreamUs will continue to operate its direct-to-consumer sales through its official website and on-site counters, all other online platforms and resellers must now source their ticket inventory exclusively via Trip.com or its designated partners.
Liu said of this agreement: “This partnership strengthens Trip.com’s leadership in the attractions and experiences space. We’re proud to support DreamUs in expanding their audience reach while consolidating distribution through our ecosystem.”
DreamUs International Holdings general manager Carolyn Chia responded by saying “We are excited to collaborate with Trip.com as our exclusive distribution gateway. This partnership allows us to consolidate supply management while reaching new customer segments, both locally and regionally.”
