Trip.com Group has launched Trip Community, a new travel content ecosystem designed to enhance travel planning by connecting content, commerce, and creators.
This initiative, announced on 18 December 2025, builds on a series of creator engagements held throughout the year in locations such as Sanya and Istanbul.
These events invited leading creators to explore new product capabilities and contribute to the growth of Trip.com's global creator network.
What exactly is Trip Community?
Trip Community integrates several key innovations, including TripMoments, a user-generated platform for sharing travel insights; Influencer 4 Biz, a hub connecting creators with travel brands; and TripPlanner, an AI-powered travel planning tool.
Other features include TripPulse for discovering trending destinations, TripEvents for curating global activities, and Local Guides for providing verified travel tips.
Schubert Lou, CEO of Trip Community, emphasised the importance of creators, stating, "At Trip Community, we see creators not just as partners but as the essential source of our ecosystem."
Made for moments
Since its launch in 2019, TripMoments has attracted over 25 million users globally, with creator participation rising significantly in 2025.
Influencer 4 Biz has facilitated a nearly 80% month-on-month growth in commercial matches between creators and merchants.
Today, the platform now connects over 500,000 travel brands with more than 10,000 qualified creators.
To further support creators, Trip.com Group has established a CNY 100 million (US$14 million) incentive pool, offering rewards and commissions to expand their reach.
Looking ahead, Trip.com Group plans to expand its incentive measures to Europe in 2026, beginning with Italy, France, and Spain.
The company aims to deepen the role of content in connecting travellers worldwide, marking a significant milestone in its strategy to build a global creator-powered travel ecosystem.
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