Global eSIM provider Truely just launched several refreshed GB-based bundle plans alongside its existing day-based unlimited options.
These new offerings provide travellers with greater control, transparency, and value whilst staying connected across borders.
As eSIM adoption accelerates, travellers are faced with dozens of overlapping plans, complex pricing tiers, and unclear validity rules.
Truely’s refreshed offering is designed to streamline that experience, providing travellers with clearer choices alongside its existing unlimited day-based plans.
Taking the complications out of the equation
According to Truely chief executive Eric Dadoun, today’s global eSIM market has become unnecessarily complicated with too many plans, opaque pricing, and little alignment with how people actually use data.
Dadoun said: ”“At Truely, we want to remove the clutter and make connectivity as intuitive as booking a flight. Simple, transparent, and built around user behaviour.”
The new rollout introduces a Pay per GB structure, allowing users to choose from 300MB, 1GB, 5GB, 10GB, and 20GB data packs with flexible validity, from 2-day short stays to 30-day and no-expiry options.
Each plan is priced dynamically by destination, giving travellers better value per GB and flexibility across more than 190 countries.
The new packs come with variable validity periods, including 30-day, no-expiry, and 2-day short bundles for the 300MB tier, making Truely’s offering one of the most flexible data models on the market.
This update is part of Truely’s broader goal to simplify global connectivity for modern travellers through transparent pricing, easy activation, and coverage across 190+ destinations.
