The UAE's virtual reality (VR) market is projected to grow significantly, reaching AED 1.6 billion by 2030, driven by the increasing adoption of immersive technologies in the real estate sector. According to Grand View Research, the market generated AED 366.148 million in 2024 and is expected to expand at a compound annual growth rate of 28%. This surge is attributed to the demand for immersive digital experiences that streamline decision-making, reduce costs, and accelerate sales cycles.
In the real estate sector, VR is revolutionising pre-construction and sales processes. Developers, investors, and buyers can now experience properties through virtual walkthroughs before they are built, enhancing design accuracy and speeding up approvals. This technology also allows international and remote buyers to explore developments in detail, bolstering the UAE's status as a global investment hub.
Lifesize Plans Dubai, an Australian-based leader in life-sized architectural projections, has seen rising demand for its immersive visualisation solutions since entering the UAE market in 2023. The company supports developers by bringing architectural plans to life at a 1:1 scale, aligning with the UAE's rapid development environment. Georges Calas, CEO of Lifesize Plans Dubai, stated, “Immersive technologies are fundamentally changing how real estate is experienced in the UAE.”
As the UAE advances towards smart, sustainable urban development, immersive technologies are expected to play a crucial role in enhancing collaboration, improving buyer confidence, and enabling informed investment decisions. This evolution is supported by the UAE's government initiatives and ongoing investor interest
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