The United Nations World Tourism Organization (UNWTO) and Aviareps recently inked a Memorandum of Understanding (MoU).
The agreement will see both organisations join forces to promote international tourism to various destinations globally in need of destination marketing assistance.
The MoU was signed by Taleb Rifai, secretary general of the UNWTO and Michael Gaebler, chairman and CEO of Aviareps.
As Taleb Rifai said: “We look forward to working and supporting destinations around the world by improving their international presence and tourism competitiveness in the area of marketing.”
Elaborating further Michael Gaebler added: “Our mutual belief is that tourism is a positive driver for inclusive economic growth. Through these actions, we aim to make a positive difference with tourism providing tangible results for people on the ground.”