Vilnius goes pretty in pink

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Vilnius goes pretty in pink

The Vilnius Pink Soup Festivalย is back for the third time next month and will take place on May 31, 2025. Last year, over 42,000 people joined the fun, and this year's event promises to be even bigger and better, mixing classic traditions with exciting new features.

The annual extravaganza will once again sweep over the Lithuanian capital when the vibrantย Vilnius Pink Soup Festย returns, turning the city into one big pink celebration.

The hotly-anticipated festival pays homage to Lithuaniaโ€™s beloved cold pink soupย ลกaltibarลกฤiaiย (pronounced shul-tee-BAR-shay). Previously,ย Taste Atlasย rankedย ลกaltibarลกฤiaiย as the worldโ€™s best cold soup, affirming its place as a culinary icon. Last year, a friendly rivalry between Lithuanians and Latvians over the soupโ€™s ownership even inspiredย a Latvian rap song. Vilnius responded quickly and light-heartedly with its ownย song.

The refreshing smell ofย ลกaltibarลกฤiaiย is associated with warm spring and summer days for many Lithuaniansโ€“and the Vilnius Pink Soup Festival will mark the official start of the summer season in the city.

With a top programme ofย treats and immersive experiences for locals as well as visitors from around the world. Itโ€™s going to be a feast for the senses and a day to remember.

What's the deal with Pink Soup?ย 

Dating back to at least the 18th century, ลกaltibarลกฤiai (Lithuanian cold pink soup) traditionally includes beetroot, cucumber, fresh dill, eggs, and kefir, served cold with hot potatoes on the side. Although the cold pink soup is easy to throw together, the complexity of its savoury taste makes everyday ingredients burst into life in a whole new way. With its vibrant pink colour, it's a refreshing summer favourite and a fun way for visitors to experience Lithuanian cuisine.

New for 2025: Here comes the Pink Parade

This year, revellers are encouraged to really get into the spirit of the festival and dress up in fun, pink outfits or creative pink soup-themed costumes to join the paradeโ€ฆthe more flamboyant, the better! The spectacle will wind its way through the city, starting at Gedimino Street and finishing at the main event spot.

Fun on the slides

Slide down the scenic, 50-meter-long pink slide at Bastion Hill, or let the kids enjoy their own slide into a giant inflatable bowl filled with pink soup fun!

Pink Waitersโ€™ Marathon

Inspired by Parisian coffee runs and Munichโ€™s beer-carrying contests, our popular Pink Waiters' Marathon is back. Watch waiters and bartenders race through town, balancing bowls of pink soup, aiming to finish fast without spilling a drop. Expect hilarious costumes and lots of laughs!

Costume competition

Show off your creativity in the soup-inspired costume contest and win great prizes!

Food court & Pink Soup Day at local restaurants

Throughout the festival, the city's restaurants will be serving up some great cuisine. Expect creative twists on pink soup, from cool cocktails to delicious desserts - if itโ€™s pink, itโ€™s there!

The festival also offers a unique opportunity to explore the cityโ€™s growing gastronomic scene beyond the cold pink soup. Visitors will be able to attend creative workshops, listen to live music performances, and take part in plenty of family-friendly events.

 

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Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats.

Vilnius goes pretty in pink

The Vilnius Pink Soup Festivalย is back for the third time next month and will take place on May 31, 2025. Last year, over 42,000 people joined the fun, and this year's event promises to be even bigger and better, mixing classic traditions with exciting new features.

The annual extravaganza will once again sweep over the Lithuanian capital when the vibrantย Vilnius Pink Soup Festย returns, turning the city into one big pink celebration.

The hotly-anticipated festival pays homage to Lithuaniaโ€™s beloved cold pink soupย ลกaltibarลกฤiaiย (pronounced shul-tee-BAR-shay). Previously,ย Taste Atlasย rankedย ลกaltibarลกฤiaiย as the worldโ€™s best cold soup, affirming its place as a culinary icon. Last year, a friendly rivalry between Lithuanians and Latvians over the soupโ€™s ownership even inspiredย a Latvian rap song. Vilnius responded quickly and light-heartedly with its ownย song.

The refreshing smell ofย ลกaltibarลกฤiaiย is associated with warm spring and summer days for many Lithuaniansโ€“and the Vilnius Pink Soup Festival will mark the official start of the summer season in the city.

With a top programme ofย treats and immersive experiences for locals as well as visitors from around the world. Itโ€™s going to be a feast for the senses and a day to remember.

What's the deal with Pink Soup?ย 

Dating back to at least the 18th century, ลกaltibarลกฤiai (Lithuanian cold pink soup) traditionally includes beetroot, cucumber, fresh dill, eggs, and kefir, served cold with hot potatoes on the side. Although the cold pink soup is easy to throw together, the complexity of its savoury taste makes everyday ingredients burst into life in a whole new way. With its vibrant pink colour, it's a refreshing summer favourite and a fun way for visitors to experience Lithuanian cuisine.

New for 2025: Here comes the Pink Parade

This year, revellers are encouraged to really get into the spirit of the festival and dress up in fun, pink outfits or creative pink soup-themed costumes to join the paradeโ€ฆthe more flamboyant, the better! The spectacle will wind its way through the city, starting at Gedimino Street and finishing at the main event spot.

Fun on the slides

Slide down the scenic, 50-meter-long pink slide at Bastion Hill, or let the kids enjoy their own slide into a giant inflatable bowl filled with pink soup fun!

Pink Waitersโ€™ Marathon

Inspired by Parisian coffee runs and Munichโ€™s beer-carrying contests, our popular Pink Waiters' Marathon is back. Watch waiters and bartenders race through town, balancing bowls of pink soup, aiming to finish fast without spilling a drop. Expect hilarious costumes and lots of laughs!

Costume competition

Show off your creativity in the soup-inspired costume contest and win great prizes!

Food court & Pink Soup Day at local restaurants

Throughout the festival, the city's restaurants will be serving up some great cuisine. Expect creative twists on pink soup, from cool cocktails to delicious desserts - if itโ€™s pink, itโ€™s there!

The festival also offers a unique opportunity to explore the cityโ€™s growing gastronomic scene beyond the cold pink soup. Visitors will be able to attend creative workshops, listen to live music performances, and take part in plenty of family-friendly events.

 

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