Visa releases study of travel spend
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Visa has released its 2013 Global Travel Intentions Study revealing that travellers are looking to increase their holiday spend by an average of 5% for their next trip.
Visa, which conducts the study annually, also confirmed that budget is no longer in the top three reasons why travellers choose a destination. The top three now consists of attraction, scenery and rich culture.
From the 12.631 people surveyed – from 25 countries – the average budget of US$2,390 was due to increase up to US$2,501. The highest spending country was on average the Saudi Arabians (US6,666) with Australia and China coming in just behind.
“Singapore emerged as a top choice for regional travelers and is home to some of the most travel-savvy consumers in the region,” said Ooi Huey Tyng, Visa country manager, Singapore and Brunei. “Singaporean travelers and visitors to this country can be assured they can use their Visa cards at more places locally and globally with greater security and travel benefits.
“Understanding these changes is key for facilitating collaboration, encouraging informed engagement, and promoting growth across the travel industry. We have been running the Travel Intentions study since 2006 as our contribution to increasing the collective level of information the industry can use to make intelligent decisions to benefit the traveler and the industry at large. Visa is committed to using the results to identify changes and developments to better understand the travel and tourism environment.”