Ashley Proudfoot has been appointed as the new Head of Marketing and Communications at Visit Jersey, effective 2 March 2026. With over 18 years of experience in communications and brand strategy, Proudfoot will spearhead efforts to enhance Jersey's international profile and boost its visitor economy. She has been with Visit Jersey since 2022, previously serving as Head of Communications.
In her expanded role, Proudfoot will oversee marketing campaigns, content, and partnerships aimed at inspiring potential visitors and increasing the island's economic value. Chief Executive Tricia Warwick praised Proudfoot's leadership and strategic thinking, noting her significant contributions to the organisation's brand and communications.
Before joining Visit Jersey, Proudfoot held senior roles in New York, working with renowned global brands and cultural institutions such as The Museum of Modern Art (MoMA), Farrow & Ball, and JW Marriott. Her career began in journalism at NBCUniversal in Rockefeller Centre.
Proudfoot's international perspective and dedication to celebrating Jersey's unique qualities are expected to play a crucial role in achieving Visit Jersey's strategic objectives. Her appointment underscores the importance of marketing and communications in supporting the island's tourism goals
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