Representative ImageWeb in Travel (WiT), Asia’s leading travel intelligence platform, has identified five key trends set to shape the Asia Pacific (APAC) travel landscape in 2026. Editor-in-Chief Siew Hoon Yeoh highlighted the rapid adoption of AI, the rise of secondary cities, and a focus on value-driven travel as pivotal changes in the region.
AI is becoming integral to travel planning, with 58% of active travellers in key APAC markets using AI for travel-related tasks by late 2025. This figure is expected to rise to 63% in 2026, according to Agoda's 2026 Travel Outlook Report. AI tools are enhancing itinerary creation, real-time translation, and personalised recommendations, marking a shift towards hyper-personalised commerce.
Secondary cities are emerging as new growth engines, with searches for destinations like Fukuoka and Denpasar outpacing traditional hotspots. This trend is supported by domestic travel growth, as 35% of Asian travellers plan to explore within their own countries in 2026.
Experience-led travel remains dominant, with culinary, cultural, and entertainment events driving demand. Major events such as Tomorrowland in Thailand and K-pop tours are expected to boost intra-regional travel.
Affordability is a priority for 39% of Asian travellers, with 73% seeking accommodation under $100 (US$100) per night. This value-conscious approach is leading to more frequent, shorter trips.
Finally, expanded flight networks, relaxed visa rules, and seamless digital payments are making APAC increasingly accessible. Over 600 new aeroplanes are expected to be delivered in 2026, enhancing connectivity across the region.
Yeoh noted, “APAC continues to be the world’s most dynamic travel region... AI will transform planning, but equally important is the rise of secondary cities, the hunger for meaningful experiences, and the push toward value and accessibility.” WiT plans to host events in Japan, Singapore, and New Zealand in 2026, bringing together influential travel leaders.
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