Saudi Arabia is witnessing a significant rise in domestic travel this winter, with Wego, the leading travel app in the Middle East and North Africa, reporting a 64% year-on-year increase in local flight bookings. This surge reflects a growing preference among Saudi residents for short, experience-led trips that explore the Kingdom's diverse cultural, recreational, and natural attractions.
Riyadh stands out as the top destination, with bookings up by 59.44%, driven by the ongoing Riyadh Season 2025–2026, which features a packed calendar of concerts, sporting events, and dining experiences. Whilst Taif and Tabuk have seen flight bookings increase by 67.97% and 40.90%, respectively, as travellers seek scenic escapes and outdoor activities suitable for family trips and long weekends.
The expansion of travel options and entertainment offerings, along with the growth of the local hospitality sector, has made domestic travel more appealing, offering a blend of enjoyment, comfort, and flexibility for all age groups. Data from Wego indicates a mix of early planning and last-minute bookings, with 21% of trips being booked just one day before travel, highlighting the increasing reliance on digital platforms for flexible travel arrangements.
Wego's platform allows users to compare flights and accommodation seamlessly, with tools like fare calendars and price alerts helping travellers find the best deals. As Saudi Arabia's mild winter climate continues to attract domestic tourists, the season is establishing itself as a peak period for exploring the Kingdom's rich offerings.
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