WTM 2012 expands LGBT offerings
World Travel Market (WTM) and Out Now, a marketing organisation targeting lesbian, gay, bisexual and transgender (LGBT) consumers, have announced plans to expand their partnership with the unveiling of the world’s largest LGBT research programme.
Out Now will present its LGBT Marketing Masterclass at the WTM 2012’s education workshop, as well as releasing the latest tourism findings from the world’s largest LGBT market research programme, LGBT2020. This will include the first ever LGBT tourism research data for a number of new markets, including South Korea.
“LGBT tourism remains one of the key growth sectors for travel and with the help of Out Now we are looking forward very much to continuing to deliver world-class LGBT marketing solutions to meet the B2B needs of the global tourism industry,” said WTM Chairman Fiona Jeffery.