Airbnb has unveiled one of its boldest pivots yet, expanding far beyond home rentals with the launch of Airbnb Services, reimagined Experiences, and a completely redesigned app. The 2025 Summer Release comes as Airbnb doubles down on lifestyle travel—and seeks to position itself as the go-to platform not just for where you stay, but for how you live, eat, and explore while traveling.
The update follows a wave of strategic moves by the company, including its push into AI-powered itinerary planning, growing focus on premium travel segments, and a stronger embrace of personality-led experiences. With travel demand continuing to lean into personalization, Airbnb’s expansion comes at a time when consumers are seeking more curated, immersive moments.
Seventeen years after its founding, Airbnb says it’s reinventing itself once again. “Now you can Airbnb more than an Airbnb,” said co-founder and CEO Brian Chesky. Since 2007, over 2 billion guests have booked through the platform, and this latest release aims to offer those guests everything from in-home massages to celebrity-led experiences.
Services That Feel Like a Five-Star Hotel—Without Leaving Your Airbnb
With Airbnb Services, guests in 260 cities can now book personal chefs, spa treatments, fitness sessions, stylists, photographers, and more—whether they’re staying at an Airbnb or not. The service is designed to rival traditional hotel amenities but with far more customization and flexibility. Service providers are verified professionals, many with elite backgrounds—think chefs from Michelin-starred kitchens, award-winning photographers, and trainers to celebrities. Prices vary widely, with many entry-level offerings available for under $50, making it accessible for travelers who want to elevate their stay without overspending.
From Paris Pastry Classes to Anime Quests
The revamped Airbnb Experiences program now spans 650 cities and features a growing catalog of locally hosted tours, workshops, and deep-dive cultural immersions. From ramen-making in Tokyo to horseback rides through Incan ruins, each experience is led by hosts deeply rooted in their city and craft. At the top tier are Airbnb Originals—premium experiences hosted by public figures and celebrities. Highlights include a beach volleyball session with Olympian Carol Solberg in Rio, a glam day on set with pop star Sabrina Carpenter, and even a cosplay-themed journey hosted by Megan Thee Stallion.
Later this year, Airbnb will roll out social booking features that let guests see who else is attending an experience, message participants, and stay connected afterward—catering to the growing demand for socially connected travel.
