Global travel insurance and assistance provider Zurich Cover‑More announced the appointment of Jon Ford as head of Asia and Tricia Lim as head of commercial operations and delivery in Asia earlier today, 25th February.
These appointments reflect Zurich Cover-More’s commitment to growing the group’s travel business in the Asia region.
These also follow the establishment of Zurich Cover-More as Zurich Group’s global travel business in late 2024 following the latter’s acquisition of AIG’s Travel Guard business.
Who’s who
Currently head of partnerships for Zurich APAC, Jon Ford will retain his existing role while taking on the additional responsibilities of leading the Asia travel division for Zurich Cover-More.
Based in Singapore, he will work with Zurich APAC chief operating officer Matthew Reilly and Zurich Cover-More head of international Donna Dorairajoo.
With more than 25 years of global business experience, Ford previously held leadership roles across insurance, technology and consulting.
He will lead Zurich Cover‑More’s sustainable growth agenda and partnership development across key Asian markets.
Ford also served as vice-president and regional head of partnership distribution in the Asia Pacific for Chubb and led strategic regional partnerships for Accenture and Navitaire across Asia Pacific.
On the other hand, Tricia Lim will work with Jon Ford to grow Zurich Cover-More’s travel business in the Asia region.
She over 20 years’ experience in the insurance and travel industry and has been with Travel Guard in Asia for the past two-plus years.
In her new role, Lim will take on expanded responsibilities, focusing on operational excellence, regulatory compliance, and platform and partnerships delivery across the region.
She will ensure the maintenance of high standards of customer service and business continuity, and the sustainable scaling of operations for future growth.
