Travel news for the trade community

OCVA delegations conducts tour across UAE, Qatar

Orange County targets Middle East travellers
Orange County targets Middle East travellers

The president and CEO of Orange County Visitors Association (OCVA) Ed Fuller is visiting UAE and Qatar with a delegation.

The team consisted of representatives from Visit Anaheim and Fairmont Newport Beach who are scheduled to hold a series of strategic meetings and promotional activities. The activities are being held to attract and increase number of Middle Eastern visitors.

A key highlight of the mission is the official consumer launch of ‘The OC & ME’ campaign which targets families and shopping enthusiasts with complimentary VIP shopping experiences. The campaign has been given a boost with Etihad Holidays combining the campaign with specially-priced fly and stay offers.

In addition to ‘The OC & ME’ packages, OCVA will also launch a new campaign for the region, called The OC & Sotheby’s ‘Own a Piece of Paradise’ holiday package, which offers potential investors not only shopping advantages of the OC & ME campaign, but includes complimentary tailored tours of Orange County’s premier luxury condominiums, apartments and villas that are available for purchase.

The three-day promotional mission will see the delegation visit Doha, Dubai and Abu Dhabi.

You might also like