Accor has achieved a significant milestone by exceeding 150 franchise hotels across Australia and New Zealand, solidifying its status as the largest and fastest-growing hotel franchise network in the Pacific. This achievement coincides with the annual Accor Pacific Franchise Conference in Sydney, where over 270 franchise partners, hotel owners, and industry leaders gathered to discuss market trends and the evolution of franchising.

The Pacific region has become a robust growth market for Accor's franchising strategy, driven by a demand for globally recognised brands and operational efficiencies. Leire Leoz, Accor’s Chief Franchise Officer for its Premium, Midscale, and Economy division, highlighted the increasing role of franchising in Accor's global growth strategy, noting the strong interest from hotel owners seeking flexible operating models.

Accor's franchise-forward approach supports its long-term asset-light growth model, complementing its managed hotel network, which remains strategically important. Adrian Williams, Accor’s Chief Operating Officer in the Pacific, emphasised the importance of owner partnerships in the franchise network's growth, with many partners owning multiple hotels.

The introduction of Accor's greet brand to the Pacific marks an expansion of its franchise offering, catering to modern travellers with a focus on informal hospitality and essential comfort. Danesh Bamji, Accor’s Vice President of Franchise in the Pacific, noted the accelerating demand for conversion-friendly brands and flexible franchise models.

Accor operates over 420 hotels in the Pacific under various brands, continuing to expand through strategic growth opportunities and tailored operational support

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