Organisers behind the China Outbound & Inbound Travel Market (COITM) announced an official partnership with the Beijing Chaoyang District Bureau of Culture and Tourism.

The two parties will be launching the 2026 Inbound & Outbound Cultural Tourism Festival together with the Chinese capital’s National Agriculture Exhibition Centre.

Slated for 14th to 17th October, the joint initiative marks the debut of a unique Professional Exhibition + City Festival format. 

For the first time, COITM is extending its traditional B2B trade schedule by an extra day on 17th October, opening its doors to the general public whilst offering global tourism brands direct access to Chinese consumers.

Beijing Chaoyang District Bureau of Culture and Tourism general director Guo Xun said of the partnership: "By linking a professional trade show with a vibrant city festival, we are creating a diverse exchange platform for international destinations, local businesses, and the public.”

Guo added that the partnership will inject fresh vitality into the development of culture, commerce, tourism, sports, and exhibitions in the district.

An exhibition on a massive scale

To support the festival, the Chaoyang District Bureau of Culture and Tourism will provide complimentary, large-scale exhibition booths in the outdoor public festival zone exclusively for participating overseas tourism boards and embassies.

The event is set to host 200 premium exhibitors from over 30 popular and emerging destinations, alongside more than 3,000 professional trade buyers and visitors.

COITM founder Qing Qinghui said of this: "With local government backing, we are able to unlock much greater value for the entire travel supply chain. COITM remains dedicated to building a precise, high-efficiency B2B matchmaking platform that connects niche and high-end global destinations directly with Chinese operators."

Your gateway to China’s outbound travel scene

COITM is the perfect event for travel professionals seeking to expand their business network in the China outbound travel and tourism market.

Those interested in exhibiting are encouraged to send their requests via the official COITM inquiry portal.

Likewise, overseas travel professionals and  those looking into China inbound travel and tourism resources to build connections with Chinese suppliers, can register to attend the event through the official registration portal for buyers and visitors.