Sofitel Dubai Jumeirah BeachALL Accor+ Explorer, the premium travel loyalty subscription from Accor Plus, is celebrating its first anniversary by expanding its hotel network to 10 new countries. This expansion includes over 150 hotels in the Middle East, bringing the total number of participating properties to more than 1,400 across 30 countries. The membership, which offers exclusive travel and dining benefits, has grown to over 485,000 members who booked more than 3.8 million room nights in the past year.
The expansion sees Accor+ Explorer entering countries such as Egypt, Oman, Qatar, Saudi Arabia, and Jordan, among others. Members can now enjoy benefits at renowned properties including Raffles, Fairmont, and Mövenpick. Emilie Couton, CEO of Accor Plus, stated, “A year ago, we launched Explorer with a clear promise: real value, from day one. People continue to prioritise travel, dining, and experiences that enrich their lives.”
The membership offers two Stay Plus free nights annually, up to 50% off selected stays, and significant dining discounts. Members also receive 15% off stays at over 5,000 Accor hotels worldwide. The programme has seen a 20% increase in room revenue generated by members, who stay five times more frequently than non-members.
Accor Plus has also strengthened partnerships with financial services and retail sectors, including a new Visa partnership in Asia. To celebrate the anniversary, new members joining by 31 October 2026 will receive 3,000 bonus ALL Accor Reward points.
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