Role Purpose
Responsible for planning, controlling and directing selling activities and personnel for the attainment of sales targets.
Key Accountability:
1. Sales Achievement Plan
• Execute directions and sales strategies to achieve or improve on sales targets.
• Propose innovative ideas to increase market share.
• Ensure that store is adequately manned and that personnel shifts are properly scheduled considering sales transactions trends and for fulfilment of non-sales activities.
2. Customer Engagement
• Ensure high levels of customers’ satisfaction through excellent service.
• Handle customer complaints, with the end in view of promoting customer goodwill.
• Obtain information from customers and sales people on merchandise for feedback to merchandising and management.
3. Store Administration
• Ensure standard operating procedures and compliance to Company policies are strictly implemented.
• Ensure that standards for cleanliness and orderliness in the selling area are maintained for a wholesome and pleasant shopping atmosphere.
• Maintain attractive merchandise presentation and fresh appearance to induce customers to buy. Ensure proper placement of signages.
• Ensure strict adherence of counter personnel to set counter policies, systems and procedures.
4. Merchandise and Stock Management
• Coordinate closely with Merchandising and Consignors office to ensure full stock of fast selling items and to avoid stock-out of merchandise.
• Enforce standard procedures to ensure that merchandise is correctly tagged/priced.
• Monitor and control movement of stocks in store; coordinates with Warehouse Supervisor/Manager and Senior Manager on proper scheduling and execution of warehousing activities in consonance with selling requirements and standard procedures.
• Implement measures to reduce merchandise losses for improved profitability. Increase subordinates’ consciousness of merchandise security requirements.
5. People Management
• Conduct personnel performance appraisals to assess training needs and build career paths.
• Coordinate with Store Consignor and Merchandising on performance of Consignors and Demos.
• Motivate staff.