About 40% of Indian travellers intend to go solo when they travel, as compared to 25% of Asia Pacific travellers. This was revealed in a recent study by Hilton Honors from the Hilton Group.
The research – surveying close to 1,120 avid travellers aged between 20-45 in India and segmented by life stage – explored the travel motivations, aspirations and expectations of the country’s most active travellers.
Of all the experiences, nature tops the list of things Indian solo travellers are seeking with 68% choosing nature closely followed by sustainability at 67%. Solo travellers are also more likely than other Indian travellers to seek ways to nurture their spirituality and undertake volunteer work.
Travel objectives have changed.
“Travel is undoubtedly an important part of life for Indians, across all life stage segments,” said Manish Tolani, vice president and commercial director of India in Hilton. “They take more trips overseas than their Asia Pacific counterparts and for them, travel plays a formative part in shaping their personality and identity. Solo Travellers, in particular, also recognise that their travel objectives have changed. By travelling to a new destination on their own, the sense of complete freedom encourages them to discover themselves,” Tolani added.
“Since 2016, Hilton Honors has been offering unique, money-can't-buy experiences to our loyal guests in Asia Pacific through our Hilton Honors Experiences platform,” said Sarah Somerville, senior director of customer engagement, loyalty and partnerships at Asia Pacific in Hilton.
