Marketing Automation Manager
Being the primary owner of Eloqua in the Americas region, and owning the email and organic social marketing channels. Helps usage, administration and adoption of Eloqua across brands, helping to ensure project and business needs are met. Also supports social media for the region.
Email & CRM:
Ownership of the email marketing calendar for corporate brands
End-to-end email campaign management, including email builds, QA, dynamic list segmentations and proper deployment
Continually seek opportunities to advance automation efforts. Create the logic, build and launching automation campaigns for global teams
Manage and enhance A/B testing roadmap within email and providing continual results and recommendations for internal stakeholders
Regional product support – build superior level product knowledge and support best practice for implementation, program development and campaign execution
Serve as the regional expert and top user of Eloqua cross-functionally on global teams
Work to increase adoption and functionality within FCTG to ensure “One Best Way” for Eloqua
Assist in generating monthly reports to monitor email performance, usage, errors and issues for functionality involving Eloqua
Ensure all solutions configured in Eloqua abide by spam and privacy laws of your region
Responsible for supporting/training new and current Eloqua users with their questions
Social Media (organic):
Manage daily social posting via Oktopost for corporate brands
Social copywriting
Manage advocacy efforts for top FCTG employees
Keep up to date with the latest in corporate travel, find relevant industry material to share beyond FCTG content
Event marketing on all social platforms
Keep up with B2B best practices for organic social content
Routine audits and competitor analysis
Accountabilities
Weighting %
Objectives
Performance Measures
Support
40
Support users with ongoing campaign, system and reporting issues
Business sets milestones
Product Management
25
Build superior level product knowledge and provide recommendations to the team and the business
Develop product roadmap Help maintain data and infrastructure integrity in the system
Business sets milestones
Sales & Demonstrations
5
Help drive adoption of Eloqua with “One Best Way” approach
Business sets milestones
Support, Leadership & Training
10
Support Marketers and Salesforce.com administrators with managed product queries, structure, new users, project requests, etc
Business sets milestones
Social Management
20
Keeping social media presence for all brands through Oktopost and driving best practices against competitors
Business sets milestones
Professional Profile
Competency
Description
Team Work
Communicate effectively within the team and with stakeholders, both verbally and non-verbally
Demonstrates reliability in delivering on commitments
Respectful and engaging with team members and stakeholders
Problem Solving
Demonstrates constructive conflict resolution skills to ensure a positive outcome for all involved
Maintains objectivity and can see the big picture rather than reacting emotionally to the problem
Knows how to use available resources to solve problems
Thinks outside the square when overcoming problems
Clear Analytical Thinking
Analyzes data and all other sources of information
Probes for further information or greater understanding of a problem
Makes rational judgments from the available information and analysis
Produces workable solutions to a range of problems
Communication Skills
Fosters open communication
Practices information sharing
Presents ideas and concepts logically and clearly
Commits to own personal learning & development
Positively receives feedback to improve performance
Actively seeks feedback to improve performance and self
Recognizes and acts on opportunities for personal and professional development
Participates in Team and Personal training
Team, Service & Relationship
Provides outstanding service by exceeding internal clients’ expectations
Responds positively and promptly to Stakeholder issues and ensures resolution
Shows empathy for clients and users
Time Management
Demonstrates highly organized approach to work and effective time management skills
Works on multiple tasks at the same time, completing within required time frame and quality standards
Uses internal systems & processes to help plan daily activities and track time
Plans day/week according to work priorities
Upholds Company Philosophies
Takes ownership for success and failures
Demonstrates a belief in the FC Philosophies
Exhibits passion for their business and company
Encourages a sense of enjoyment in the workplace
Guiding Principle
Description
Client Satisfaction
We are focused on understanding the needs of our clients, and we consider the benefit to and impact on the client in everything we do.
Data Security
The integrity/confidentiality of information and data is protected.
One Best Way
Any work undertaken by our team will support consistent and efficient processes across the entire business. We also build processes for our clients to help embed consistency and efficiency within their business.
Quality
All work undertaken by the team including business process improvements, project delivery and support are subject to continuous quality assurance and control measures.
Flexibility and Agility
Our team and our business processes, information, applications, and technical assets are able to evolve and adapt to a changing environment and varying client needs.
Supportability
Everything we build and integrate must be capable of being supported by the relevant global, regional or local team.
Usability
All deliverables are designed to enhance the user experience. Everything we build must be simple, clear, consistent, intuitive and streamlined.
Innovation
We strive to build and deliver innovative solutions, in order to improve the business and keep Flight Centre relevant.
Providing Value
Marketing Automation projects and initiatives must return a tangible business benefit across people, products and clients.
Partner with the Business
With each engagement, we seek to partner with the broader FCTG business and advise them on the options, capabilities and benefits of the Salesforce platform.
Qualifications
Qualification
Essential/Desirable
Degree qualified
Undergraduate
Experience
Must have knowledge/understanding in one or more of the areas
Digital Marketing
Marketing Automation
3rd party vendor management
Analytics and Reporting
Salesforce
Mass Email Tools
Data Management and Database Management
Organic Social Marketing
CRM/ESP tools (Eloqua preferred but not required)
Business Process Automation
Bonus: Digital event marketing
Benefits Include:
Generous remuneration structure
Travel perks/discounts.
Health & Wellness Programs and Employee Financial Wellness Services
Generous paid-time off policy
National/International Award Nights and Conferences
Diversity & Inclusion initiatives
Benefits including vision, medical, and dental
Employee Assistance Program
401k program
Employee Share Plan
Global career opportunities in a network of brands and businesses
Ongoing training and professional development
Fun and flexible work environment
Proud Corporate Social Responsibility platform through the Flight Centre Foundation and Brighter Futures program supporting nominated charities through Workplace Giving, Volunteering and Fundraising.
Employee giving program
Annual Charity Trip
Office Environmental Program
1 Volunteer Day per Calendar Year
Location – Boston, MA
If this sounds like the opportunity you have been waiting for and you would like to be part of our award winning culture then APPLY NOW.
Travel is booming once again, and our roles are being filled quicker than a nonstop from London to New York. We thank all candidates for their interest; however, only those selected to continue in the process will be contacted.
Flight Centre will follow all state and federal guidelines relating to vaccine mandates in the workforce. In addition, customer-facing roles (such as account management) and those that require travel between US States or across international borders will require the employee to be fully vaccinated
FCTG USA is an affirmative action-equal opportunity employer searching for talented people who have a desire to build a rewarding, fun, and exciting career with a company that loves to celebrate your success! Please contact [email protected] if you need any assistance.