We are on the hunt for a Marketing Automation Leader to join our dynamic, fast-paced and successful global marketing team. In this role, you will report to the Head of Marketing (Australia based) & Global CRM Leader (UK based), you will lead a team of 3 additional Marketing Automation Executives and work collaboratively with the wider Marketing teams (including SEO, Digital, Campaigns team), Product, ECommerce, Data, Customer Insights & Development Teams. This will also include collaboration with marketing teams outside of Australia.
In this role, you will be a Salesforce technology expert, and will be responsible for the planning, technical implementation, and overall performance of Flight Centre brand customer journeys.
In the role you will proactively work closely with the Digital Marketing and Campaign teams to ensure that marketing automation activities are continuously optimized to improve efficiency and you will be experienced with translating data and analytics into tangible insights.
You are expected to strive for creativity and a point of difference in your work which will assist in showcasing Flight Centre as a brand leader in the travel industry. You are customer obsessed and are driven to deliver the best customer experience possible through your acquisition, segmentation and retention strategies.
Day to day responsibilities:
Resident Salesforce technology expert responsible for design and technical implementation
Translate business and marketing challenges into well-designed solutions.
Collaborate with internal feature development team to determine best path for Salesforce platform implementation.
Stay in tune with latest Salesforce technology updates, changes, community, and roadmap(s).
Understand the ins and outs of complex technology environments and know how to optimize solutions for efficiency and simplicity
Responsible for the iteratively improving our Marketing Cloud data model and architecture
Enjoy teaching and coaching the business team on how to best use SFMC
Maintain and document technical processes and marketing automation procedures and provide seamless hand-off to business users to utilize
You’ll be perfect in this role if you can showcase:
Training on Salesforce cloud platforms
Ability to work effectively with non-technical personnel
Experience with email and/or marketing automation software and integration with databases
Knowledge of Salesforce Marketing Cloud (SFMC) aka ExactTarget
Experience working with all Marketing Cloud Builders and Studios, including Mobile Connect and Personalization Builder for Emails
Develop responsive email templates with extensive knowledge of AMPscript and Guide Template Language
Front-end development building Cloud Pages utilizing HTML, CSS, JavaScript and AMPScript
Experience implementing automated solutions utilizing Marketing Cloud Server-Side Java Script (SSJS)
Master with SQL and robust understanding of Marketing Cloud’s contact data model
Extensive experience utilizing Journey Builder with thorough understanding of Audience Builder configuration
Ability to elicit requirements and translate to technical solutions that can scale across multiple business units
Experience with web service integration (REST/SOAP)
You’ll earn brownie points if you have:
3+ years of experience as a marketing cloud administrator and/or develope
A fundamental understanding of database technologies (RDBMS, NoSQL)
Are Certified in Salesforce Marketing Cloud Developer and/or Marketing Cloud Consultant is preferred, but not required
As this role will support the Flight Centre Global Marketing strategies and support regional businesses, flexibility will be required outside of standard business hours on occasion.
What’s in it for you?
Flexible work environment
Travel discounts and deals
Discounted financial and health services
Access to our 24/7 gym located at Global HQ in Southbank
Global career opportunities
Ongoing training and professional development
We do things a little differently…
We do things a little differently around here. We do things the Flight Centre Travel Group Way.We have a unique culture and an irreverent DNA based on a proven mix of ideas, values and ways of working that have helped shape our business over the past 40+ years.
**We offer flexible working arrangements, including working from home, however we are not able to offer fully remote working in this role**
