FCM is one of the largest global corporate travel management companies with presence in almost 100 countries worldwide, delivering personalised travel expertise, unique product and innovative technology to Multi-national and Large enterprise companies. This role is an exciting opportunity to manage the marketing operations for FCM’s Irish operation, as well as supporting the wider activities of the UKI region. You’ll be responsible for understanding the Irish business travel market well, and creating relevant local campaigns alongside deploying global materials. This role needs a creative, self sufficient candidate, and would be ideal for a marketing graduate.
Accountabilities:
Global Marketing:
Be a key support to the regional marketing manager and be Ireland’s voice to the global team. Support the deployment of global marketing initiatives.
Contribute to global campaign strategy (demand generation, retention and upsell), projects and deliver and champion the plans in your region
Partake in global projects as defined by the VP Brand Marketing and UKI Marketing Manager
30% of your time will be weighted towards supporting global projects
Regional Marketing:
Manage regional marketing budget and plan
In conjunction with Digital Marketing, support the regional Marketing Manager:
Implement regionalised lead nurturing and lead generation campaigns
Devise strategies to drive traffic to the website and ensure strong CTA approach for data capture, including strong SEO and PPC plan
Develop a regional content calendar for publication across all platforms
Integrate digital strategy to support offline activity
Assist in creating regional internal communication plan to ensure awareness of marketing strategy and results across the brand
Capabilities:
Capable of communicating effectively via written and verbal methods to a variety of target audiences both external and internal
Meets tight deadlines. Displays accuracy and attention to detail. Prioritise tasks based on business objectives and targets
High levels of attention to detail and the ability to analyse and report effectively on ROI
Demonstrates an aptitude for written English that fits with each brand’s tone of voice
Ability to effectively take the lead on specific projects and strategies and drive outcomes, working autonomously where necessary
Ability to take initiative, provide original solutions to challenges, being a go-getter, self-motivated positive