Asian low-cost carrier AirAsia Group recently expanded its partnership with the golf industry in the name of branding expansion.
Indeed, the airline just signed a new partnership with Ripper GC, one of the 13 teams in the LIV Golf League.
Airline officials said the two companies have a common goal to grow the sport together, engage with new golf enthusiasts and potential passengers, and deliver an even more exciting 2025 season.
Ripper GC captain Cameron Smith shared his experiences from his career playing on the Australian and Asian Tours and said he was delighted to partner with AirAsia.
Smith said: “When I started my career, and still today, one of the biggest barriers for new golfers is air travel. I am grateful that AirAsia is helping to give a new generation of golfers the opportunity to realize their dreams.”
For his part, AirAsia Brands chief executive Rudy Khaw added: “At AirAsia Group, our motto is to make air travel accessible to more people. By partnering with Ripper GC, which won the Team Championship last year, AirAsia is able to support the future of the sport alongside a world-class golf team, which is an ideal brand value for us.”
Under the partnership, Ripper GC players will wear caps with the AirAsia logo at all LIV Golf events in the 2025 season.
Both AirAsia and Ripper GC are looking forward to more partnership activities in the future.
What is LIV Golf?
LIV Golf is a new tour which launched in 2022 that features both individual and team competitions.
Unlike traditional golf tours, each hole begins with a “shotgun start,” with players scattered across the course and teeing off simultaneously, and the relatively fast-paced format of the three-day event has created a buzz among golf fans in a short time.
Ripper GC, likewise, is a team of proven players including Matt Jones, Marc Leishman, and Lucas Herbert, along with captain Cameron Smith, that has been impressive in the highly competitive LIV golf scene.
During last year’s season, the team recorded four team victories and secured the team championship title.
LIV Golf Korea, which takes place from 2nd to 4th May at the Jack Nicklaus Golf Club Korea in Incheon, is the first LIV Golf event to be held in South Korea and is already generating a lot of interest.
The Ripper GC team, winners of last year’s team championship, will be looking to repeat their victory at LIV Golf Korea 2025 this week.
As part of the partnership announcement, AirAsia fares to Seoul in South Korea are currently on sale, starting from AU$381, till Sunday, 4th May.
