Accor expands its presence in the Philippines through an agreement with Megaworld, the country's largest township developer and operator of homegrown hotel brands.
The partnership brings Accor’s Mercure brand to the Philippines through the opening of the Mercure Mactan Cebu in the fourth quarter of this year.
This latest signing reflects Accor's commitment to expanding its footprint across established and emerging destinations in Asia, adding 550 keys to the Group's portfolio in the region.
Accor chief development officer in Asia Andrew Langdon said: “We are accelerating the growth of our Premium, Midscale & Economy (PM&E) Division with a focused strategy to expand in sought-after destinations across Asia. The Philippines remains a vital market for us, and the signing of Mercure Mactan Cebu is fully aligned with our ambition to meet the growing demand for hotels that serve both leisure and business travellers, driven by the continued rise of bleisure travel. With Mactan-Cebu International Airport among the country's leading gateways, Cebu is fast emerging as a preferred destination for domestic and international visitors. We are proud to bring this locally inspired hotel to life in collaboration with Megaworld, a leading urban community developer with a strong track record of uplifting communities and contributing to national progress.”
For her part, Megaworld Hotels & Resorts managing director Cleofe Albiso remarked: “By combining Megaworld's local expertise with Accor's global leadership in hospitality, we aim to redefine Cebu's tourism landscape. Mercure Mactan Cebu will not only enhance the Mactan Newtown development as a destination of choice but also play a pivotal role in driving tourism growth and stimulating the local economy. We are excited to create a landmark that will elevate Cebu's reputation as a vibrant hub for MICE and leisure.”
A new addition to a southern destination
Mercure Mactan Cebu is located in Megaworld's 30-hectare mixed-use township.
The Mactan Newtown in Lapu-Lapu City, which features the Mactan Newtown Beach, office buildings, retail outlets, and residential condominiums.
Also in the township is the Mactan Expo, which is poised to become a major hub for meetings, incentives, conferences, and exhibitions (MICE), while offering strong leisure appeal for both Asian and domestic travellers.
Mercure Hotels offer more than just accommodations: they are a warm invitation to discover the locale, ensuring guests are instantly immersed in a locally inspired atmosphere that reflects the unique essence of each destination.
Mercure Mactan Cebu, in particular, will immerse guests in the vivid Filipino culture through its décor and dining experiences.
Nestled on a scenic seaside ridge, the hotel will offer an all-day dining restaurant, bars, a swimming pool, a fitness centre, a business lounge and versatile indoor and outdoor event spaces.
