In its latest report, C9 Hotelworks pointed out that, at present, the active pipeline of branded residences in Asia available for sale is valued at US$30.7 billion.
This total value encompasses 38,893 units across 178 projects throughout the continent.
At present, Thailand is in the lead as it holds 18 percent of the market share, followed by the Philippines with 12 percent and South Korea at 11 percent.
In addition, there are an additional 28,460 units across 105 projects of future supply that have yet to be released for sale, with Vietnam accounting for 41 percent of the total.
A rapidly growing market
Analysts note that, between 2021 and 2025, the market has expanded at a compound annual growth rate of ten percent.
The majority of the active pipeline comprises co-located branded residences with a hotel, accounting for 57 percent of the supply.
However, mixed-use developments and standalone branded residences are gaining traction, representing 24 percent and 19 percent, respectively.
Geographically, the active pipeline is concentrated in urban destinations, which make up 53 percent of the entire market.
The bulk of branded residences throughout Asia are mostly located in major cities or capitals like Bangkok, Kuala Lumpur, and Manila.
On the other hand, branded residences in resort destinations like Phuket and Pattaya make up the remaining 41 percent of the market, showing the growing popularity of such destinations as venues for development.
