Former Six Senses CEO Neil Jacobs is now with the Capella Hotel Group, taking on a post as its senior strategic advisor.
In this role, Jacobs will counsel group executives as Capella continues on its growth trajectory.
Jacobs’ appointment comes during a period of significant expansion and industry recognition for the company.
As such, he will bank on his extensive hospitality experience to offer strategic insights for the brand's direction.
Jacobs will likewise focus on strengthening the brand's key differentiators, ensuring they remain authentic and relevant as the industry evolves, with guest experience as the core focus.
He said of the company: "Capella has established a distinctive position by creating hotels that are true expressions of their destinations, whilst Patina addresses the growing demand for transformative luxury experiences that foster genuine connections. As we expand both brands into critical markets like Japan and Europe, our strategic imperative is leveraging this dual-brand architecture, Capella's cultural immersion and Patina's experiential innovation, to capture different segments of the luxury market whilst maintaining the intimacy that drives loyalty across both portfolios.”
A dynamic period
The Capella Hotel Group has grown from four properties in 2020 to ten Capella and Patina destinations today, with Capella Hotels and Resorts earning recognition as the #1 Hotel Brand in the World by Travel + Leisure for three consecutive years (2023 to 2025).
This year marked the opening of Capella Taipei, Capella Hotel Group's first Taiwan property, featuring interior design by André Fu inspired by the surrounding Songshan district.
In May, Patina Osaka introduced the Patina brand to Japan with design inspired by Osaka Castle and celebrated its official debut with an opening party last 11th July.
Capella Galaxy Macau, located within the integrated resort complex, is scheduled to open later this year.
The expansion continues with Capella Kyoto planned for 2026, situated in the historic Miyagawa-chō district.
In 2027, Capella Florence will formally open, marking the brand's European debut.
